The Future of HVAC Sales: How Airship Empowers Contractors to Sell Smarter
By Joe Crisara, America’s Service Sales Coach

If you're like most home service professionals, you’ve probably tried a dozen ways to improve your pricing and presentation systems. And if you're still struggling to get consistency, clarity, or confidence from your sales team, you're not alone. That’s why when Craig Batton and Michael Saxi approached me about developing a new HVAC pricing solution, Airship and I paid close attention.

Not because it was another shiny object, but because this was different. This was created with the right motive: to serve the contractor first. It was built by people who approached the challenge like students of the trades, not salespeople trying to push software. That mindset is why I got involved personally. I helped shape this platform from the beginning, and now I want to show you what I’ve learned and why I believe Airship is a game-changer for your business.

Link to listen: https://www.joecrisaraservicemvppodcast.com/2427007/episodes/17620132-make-your-hvac-proposals-stand-out-with-craig-battin

or

Link to video: https://www.youtube.com/watch?v=1c50yicC46o

 
Why Most Sales Tools Miss the Mark
Most pricing tools in the trades are built backwards from the manufacturer up. That means they prioritize part numbers, technical specs, and equipment branding instead of the customer experience or technician usability. And many of them are locked into a single OEM, which limits flexibility and customization.

Airship flipped that model. It’s fully OEM-agnostic, meaning it pulls directly from your existing price book (especially if you're using ServiceTitan), and builds proposals based on your brand, your language, your process and not someone else’s.

 
What Airship Does Differently
At its core, Airship is a sales conversion platform. Not a lead generator, but a tool to help your team maximize the value of every single opportunity already in front of them.

Whether you’re a comfort advisor, a selling tech, or a service technician, Airship equips you with the power to:

• Build multiple sales options in minutes
• Present visually stunning, customer-friendly proposals
• Access AI-powered insights before arriving at a home
• Automatically match equipment with AHRI data
• Surface zip code-level rebates and utility incentives
• Fully integrate and sync with ServiceTitan

And here’s what I love most: it's fully customizable. Every contractor has their own way of selling and some use the Service MVP.

Pure Motive process, others use Nextstar, Profit Rhino, or any number of great coaching systems. Airship lets you design the proposal journey around your way of doing things.

 
Real Results from the Field
When we rolled Airship out to its first users, I had one big question: Would it actually improve results? The answer? A resounding yes.

Craig shared that beta users are already seeing:

• Win rates increase across the board
• Average ticket sizes up 30–50%
• Proposal creation times drop drastically
• Positive feedback from homeowners about the clarity and professionalism of proposals
• Technicians ramping up in just 10 appointments

Even better, the handoff between sales and install is seamless. Technicians can upload photos, notes, and videos directly into the platform, creating clarity across your entire team.

 
Built-In AI That Solves Real Problems
A lot of tools today slap "AI-powered" on their product without any real benefit.

Airship actually uses AI where it matters:

• Instant proposal generation at the kitchen table
• Pre-visit insights so your techs know what they’re walking into
• AHRI equipment matching to avoid costly mistakes
• Rebate identification based on local incentives
• Price book translation from technical terms into customer-friendly language

Imagine your tech pulling up to a house and already knowing key insights before stepping out of the truck. That’s how AI should work and not replacing the human, but empowering them.

 
A Platform Built for Personalization
If you've been through any of my trainings; you know, I believe in presenting multiple customized options, usually six. To give the customer clarity, choice, and control.

Airship makes that effortless. Whether you do three, four, or six options, the system is built to help your techs or advisors create premium, mid-range, and economy packages fast. With embedded prompts, customized questions, photo checklists, and integrated videos, it keeps the process professional without being robotic.

Even better, the proposals look stunning like going from a 1990s flat PDF to a modern and interactive web experience.

 
Data Visibility That Helps You Coach and Improve
One of the most overlooked aspects of selling is coaching your team based on data.

Airship gives managers and owners visibility into things like:

• How many options each advisor presents
• What price points get chosen
• How long proposals take to build
• Which rebates were included
• This kind of insight gives you the ability to coach with precision, not just guesswork.

 
What Does It Cost?
Airship is currently available for $160/month per seat, with an initial platform setup fee. If you're a ServiceTitan user, it integrates seamlessly by reading and writing data to and from your price book.

And because I believe in it so much, I’m offering to personally review your first proposal. Present it to me like I’m the customer, and I’ll give you feedback to help you pass the “Uncle Joe test.”

 
Final Thoughts
As a coach, I’ve seen a lot of tools come and go. But I can honestly say Airship is one of the most contractor-focused, intelligently designed platforms I’ve had the pleasure to work with.

It doesn’t try to replace your process and it helps you elevate it.

If you're looking to improve close rates, increase average tickets, and present with more professionalism. Airship is the platform to do it.

You’ve got the team. You’ve got the leads. Now it’s time to equip them with the right tools to win.

Let’s take your sales process to the next level.

—Joe Crisara

America’s Service Sales Coach

Founder, Service MVP